Custom folding adds dimension to brochures and mailers, encouraging the reader to interact with the piece. To make the folds work just right, we can offer paper stock recommendations and help plan fold directions and scoring. Click here for examples of folding Pop-ups and other custom assemblies give your piece a "fun factor" that virtually guarantees that the reader will spend some time with it. We can help you figure out what sort of structure will work with your concept - and how to design it into the overall piece efficiently. Embossed (raised) or debossed (indented) patterns provide an elegant way to add depth to a print project. Since each die is handmade, the complexity of the pattern has a great impact on the time and money required to execute the effect. Click here for an example of embossing/debossing Whether using a simple stock die or an elaborate custom setup, die cut techniques are a sure way to add visual impact. Three methods are commonly used: high or hollow die cutting, steel rule die cutting and laser-cut dies. Click here for examples of die cuts